Background

With over 25,000 square feet of retail space, Architectural Antiques has a huge amount of inventory. In such a photogenic space with unique items, posting weekly photo albums of the store not only advertised new inventory, but also showcased the beauty of antiques.

 

Strategy

I captured images of Architectural Antiques, edited them in Lightroom, and posted them across our social profiles.

 

Results

• 13% follower growth on Instagram

• 12% follower growth on Tumblr

• Grossed the highest amount of Tumblr notes to date for Architectural Antiques

• Was featured on multiple popular Minneapolis themed Instagram and Tumblr accounts

• Became some of Architectural Antiques' most successful Instagram posts